Vegemite’s ‘pretty funny’ ask of the Queen
![Article image for Vegemite’s ‘pretty funny’ ask of the Queen](https://www.4bc.com.au/wp-content/uploads/sites/10/2022/06/image-vegemite_billboard_big_ben-1200x800.jpg)
An Australian icon is getting in early to mark a big milestone next year.
2023 marks 100 years since Vegemite was first put on the market and parent company, Bega, wants a letter from the Queen to celebrate.
Hoping to get Her Majesty’s attention, Bega has produced some cheeky billboards to be driven around London landmarks.
https://twitter.com/Vegemite/status/1535003841304862720
If successful, Bega’s general manager Adam McNamara believes Vegemite would be the only Australian brand to have received such an honour.
Press PLAY below to hear Neil Breen’s reaction