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Temu Takeover: how this rising online marketplace draws you in

Luke Grant

Consumer Behaviour Analyst and Business Strategist Barry Urquhart joins us to discuss the rise of the online marketplace Temu and the tactics they deploy to get you buying more, including flashing lights, discounts and games. Barry compares Temu’s practices to our major supermarkets and explains why users are actually “the product” rather than customers.

Download this podcast here

Luke Grant
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