Olympic triumphs have been celebrated, but now the challenge begins: turning those medals into financial success.

Clinton speaks with Barry Urquhart, Managing Director of Marketing Focus, who advises that medalists seeking wealth must build a strong personal brand that resonates with sponsors, the public, and the media.

This requires viewing themselves as marketable products, maintaining consistent values and characteristics.

While some athletes, like Dustin Martin, may prioritise privacy, others like Dawn Fraser, Evonne Goolagong Cawley, and Cathy Freeman have built lasting, lucrative personal brands.

Success in monetizing their achievements, like in sport, demands discipline and persistence.

Download this podcast here