Coinciding with its 100th year, Australian company SPC will expand into China.

Ross Greenwood speaks with SPC Ardmona CEO Reg Weine on the expansion into the $1.2 billion market.

“We signed our partnership agreement last week up in Shanghai.

“In fact, we’ve shipped our first two containers.

“We know that the processed and preserved food market in China is a very large market. It’s about five times the Australian market.

“We’re going to take our best product into what is the second largest consumer market outside of the US.”

Listen to the full interview below