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4BC gives the people of Brisbane a voice and invites them to join the conversation.

4BC is the station Brisbane turns to for breaking news, opinions and information on what’s happening locally and around the country. It’s also home to Queensland’s best-known radio commentators; with Peter Fegan, Bill McDonald, Sofie Formica, Gary Hardgrave & Peter Psaltis.

On weekends, Luke Grant keeps you informed, and then the Continuous Call Team bringing all the colour and excitement of the NRL to fans.

As an integral station in the Nine Radio network, 4BC offers advertisers a unique platform from which to speak to their customers. Almost 150,000 people tune in to 4BC each week. As an advertiser, you’ll be able to talk directly to our audience.

4BC listeners are superconsumers, aged 55-64s they are a high value audience who were under valued and under represented, but worth $2.3bn in weekly household spend*

During this current cost of living crisis, this superconsumer cohort report having the lowest levels of financial stress than younger age groups, with 49% spending more on travel compared to last year. Plus they are influencers, 2 in 5 say that they are involved in the purchase of brands/products for their family & friends*

More than one in four (27%) 4BC listeners are in the top two financial tiers; few financial concerns or spending on extras.^

These listeners are 37% MORE LIKELY to be spending on extras than the average Brisbane population^

74% are investors (ix 104) and they are the decision makers for household essentials such as Groceries and discretionary items^

Nine Radio offers unique cross-media advertising opportunities, combining live radio, digital streaming, catch up podcasts, and digital display. Whichever way you like to talk to your customers, we can help you target them and have a great conversation.

4BC - Brisbane's Premier News and talk radio station.

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