Apple has launched a television and movie streaming service, Apple TV+, to take on Netflix, Stan and Amazon.

The launch was the centrepiece of an event at Apple’s California headquarters overnight.

It will see set-top boxes and most smart TVs include the Apple TV+ app, much like the Netflix app.

Apple has already commissioned programming from Jennifer Aniston, Reese Witherspoon, Oprah Winfrey and Steven Spielberg.

Apple TV+ will launch in spring this year and is tipped to boast an enormous selection of content.