Coca-Cola Amatil has sold Victoria’s iconic Shepparton Preserving Company for $40 million.

SPC has been purchased by Shepparton Partners Collective who has domestic and international experience in food.

CCA originally bought the business for $490 million.

Coca-Cola Amatil Managing Director Alison Watkins tells Ross Greenwood the business is stronger now.

“We needed to get through a bit of rough period… to sustain that business into the future.

“That business will absolutely be able to stand on its own two legs.

“There’s no doubt for coca-cola Amatil shareholders it hasn’t been our finest investment.”

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