Blackmores is determined to strengthen its business after concerns over low profitability and a volatile share price.

The vitamin giant has announced Alastair Symington as its new CEO from October 1 this year.

Chairman Brent Wallace tells Ross Greenwood the new CEO has a lot of experience with Chinese markets.

“We want to be able to control our destiny in the face of changing channels to market in countries like China.

“It’s a very complex and segmented market but underlying that, the consumer demand is as strong as it’s ever been.”

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