This Aussie company is using special technology to light up crowds.

At Monday’s Superbowl, approximately 80,000 beer cups were distributed to fans in the stadium, but they weren’t your ordinary beer cups.

With special technology, the cups reacted to big moments in the game by lighting up.

The technology came from Melbourne company Buzz which developed the cups for Budweiser.

Ross Greenwood speaks with General Manager of Buzz Connect Janet Gibson.

“We get passionate about a campaign and we find a way to bring it to life.”

Listen to the full interview below