Jem Cassar-Daley, rising star of the indie pop world and daughter of Laurel and country music singer Troy Cassar-Daley, recently graced a billboard in New York’s iconic Times Square!

Jem was featured on the billboard as the ambassador of Spotify’s ‘Equal’ playlist for September, celebrating the platform’s commitment to elevating female and non-binary artists.

For Jem, who hadn’t anticipated such a grand display, the sight was nothing short of surreal. “I couldn’t believe it… I was like wow!”

Jem is also supporting Tina Arena in Sydney this weekend.