The JB Hi-Fi Group has posted impressive half-year results today, sending their share price skyrocketing.

Bucking the retail downturn trend, JB Hi-Fi Group’s sales are up nearly 4 per cent, bringing the group’s net profit to $174 million.

CEO Richard Murray attributes the retailer’s success to in-store customer experience and technology becoming a “mainstay of people’s lives”.

“It’s just non-negotiable nowadays. [Mobile phones] are just such an integral part of our personal ecosystem, and JB’s really at the heart of that.”

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