Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 4BC account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 4BC content and other benefits.


Joining is free and easy.

You will soon need to register to keep streaming 4BC online. Register an account or skip for now to do it later.

Advertisement
Advertisement
Advertisement

New COVID-19 ad campaign to target unvaccinated Queenslanders

Scott Emerson
Article image for New COVID-19 ad campaign to target unvaccinated Queenslanders

The Queensland government will launch a new advertising campaign urging unvaccinated Queenslanders to get the COVID-19 jab, or miss out.

The Courier Mail reports billboards and ads will target Queenslanders and carry the words: “No jabs? No pubs, no gigs, no footy, no movies and no festivals”.

Marketing strategist Barry Urquhart, from Marketing Focus, said it’s a shift away from the government’s “for the love of” vaccination campaign.

“I think they haven’t seen a significant change in behaviour and attitude and for that reason they’ve gone from the positive to the negative.”

He said tying getting vaccinated to being able to attend a specific event, like a major sporting event, creates a sense of “urgency focus” for people.

He said “no jabs, no fun” was not time-specific enough.

Press PLAY below to hear of his thoughts on the new campaign 

Images: Getty iStock

 

Scott Emerson
Advertisement