Mike is joined by Barry Urquhart, the Managing Director of Marketing Focus, about consumer and client reactions to price increases throughout the  transformative period of 2023 and into the early weeks of 2024.

During this time, price adjustments, ranging from substantial hikes to recurring increments, have profoundly influenced consumer behavior and client relations.

The repercussions have been far-reaching, with immediate and sustained impacts evident on both top and bottom lines of businesses. Notably, the downturns in foot-traffic, whether physical or digital, have presented significant challenges, proving difficult to mask, rationalize, or justify.

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