Kmart Wishing Tree brings hope as Aussies face record financial strain
Clinton speaks with Major Bruce Harmer from the Salvation Army Australia about the 37th Kmart Wishing Tree Appeal, Australia’s largest gift drive, which has provided over 14 million gifts to those in need.
Amid rising living costs, financial stress is at a 10-year high, with only one in three Australians feeling financially secure.
The 2024 Red Shield Report shows 98% of households are struggling, leaving many with just $8 weekly for non-essentials.
Additionally, 60% of families with children can’t afford celebrations or gifts, highlighting the tough times many face this season.
This year, Kmart and The Salvation Army are aiming to increase the amount of relief they can provide to meet the growing need of those desperately seeking support.
To learn more about the Appeal and how they can donate, Australians can head to www.kmart.com.au/kmartwishingtree/.
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