An Australian icon is getting in early to mark a big milestone next year. 

2023 marks 100 years since Vegemite was first put on the market and parent company, Bega, wants a letter from the Queen to celebrate.

Hoping to get Her Majesty’s attention, Bega has produced some cheeky billboards to be driven around London landmarks.

https://twitter.com/Vegemite/status/1535003841304862720

If successful, Bega’s general manager Adam McNamara believes Vegemite would be the only Australian brand to have received such an honour.

Press PLAY below to hear Neil Breen’s reaction